Deva Curl

Ask a curly girl about her hair and she’ll tell you about her life. She’ll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. We’ve spent two decades at the center of this conversation. It’s curly, it’s complicated, it’s fun, and we get it.

That’s why our products are all inspired by conversations with real people. And our stylists won’t just give you amazing curls, they’ll teach you how to create them on your own. We help women believe in the very simple idea of loving their curls in their own way. It’s not dogma, it’s Deva®.

Curly hair is bold, natural, beautiful, and it’s our mission to celebrate your unique curls.

It drives everything we do.

All DevaCurl products are 100% sulfate, silicone and paraben free, but there’s more. The entire line is inspired by conversations with real curly girls. Our innovative formulas are made to fit into your daily routine. From our cleansers and conditioners that hydrate your hair in the shower to our easy styling products that work on wet or dry curls, it all adds up to endless amazing hair days.